Perhaps lasting 1-2 weeks, this is where you’ll conduct research to determine your target audience, develop messaging, and set the goals of your campaign. Research and Preparation: This is the beginning stage of your campaign. Of course, your timeline will always depend on your project's depth and breadth, but you can expect to use some of the following steps: Therefore, it's essential to construct a timeline that outlines all of this information for your team to reference.Ībove is an example of a standard campaign timeline. Everyone involved will want to know what tasks they're responsible for, when they're due, and how long they have to do them. Working on an ad campaign takes time and resources. The video will be an animated look at our new app with a link to the app store when someone clicks. Description of Ad: A 15-second pre-video ad.For each ad you intend to run in this campaign, you should provide the following:įor example, your content in this section might look like this: Here's where you'll provide more detail on the advertisements themselves and on which platform they will be promoted. If your campaign goal is something else - event sign-ups, product awareness, etc. Most ad campaigns are intended to produce a direct profit or return on investment, so if that's your goal, identify that number. Goals and ROI: Explain what the end goal of your campaign is.Advertising Platforms: How will you be getting your message across? Here, identify the platform you'll be using, since you'll get more into the details of what the actual ads will look like in a later section.Target Audience: Ideally, who's on the receiving end of these ads? You can be specific to age, sex, region, or any number of demographics, or name which of your buyer personas you're targeting.Campaign Description: What is the purpose of your campaign? Explain in 2-3 paragraphs what the inspiration behind your campaign is, how it aligns with your company initiatives, what customer problems you're solving, and what the final deliverables of the campaign will be.Campaign Name : Make the campaign name catchy, unique, and easily identifiable so your team can get behind it.Provide an overview of your advertising plan.īy specifying the following elements, anyone reading your plan will have a basic understanding of what your campaign is and what you're trying to accomplish: How to Prepare an Advertising Planīefore you jump into your tactical advertising ideas, the first step is to provide those reading your ad plan with a high-level overview of your initiative. Now let's dive into how you can prep your ad plan. Our Advertising Plan Template will cover: Pro Tip: HubSpot created the following advertising plan template for you to download so you can organize your advertising campaign - it's broken down into relevant sections and can be shared with your stakeholders when it’s completed. In it, you’ll summarize the channels you’ll use, critical messaging, and required budget - all of the elements and information you need to enact your advertising strategy. An advertising plan outlines you strategies to reach your target audience and achieve your advertising goals.
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